Content Strategy · Social Media · Brand
John Katez.
The systems person behind the storytelling.
10+ years building the content engines that turn brand vision into measurable impact.
01 · About
Senior social media and content strategy leader with 10+ years turning brand vision into measurable digital programs. I've built the systems behind enterprise social for a national healthcare brand — governance, editorial architecture, campaign platforms, and the cross-functional playbooks that keep 100+ accounts aligned and moving.
My work lives at the intersection of creative and operations: clear guardrails, flexible systems, and outcomes that actually get reported to the C-suite.
Content Systems
Governance frameworks, editorial architecture, and distribution playbooks that help teams scale without losing brand consistency or speed.
Social Strategy
Channel strategy, campaign execution, and real-time marketing that connects brand voice to measurable audience behavior.
Performance Storytelling
Measurement frameworks and executive dashboards that tie content to outcomes — and make the case for what comes next.
02 · Expertise
Director-level range across strategy, execution, and the systems that make both sustainable at scale.
Strategy & Content
- Content Strategy
- Social Media Strategy
- Brand Marketing
- Omnichannel Planning
- Editorial Architecture
- Campaign Development
Execution & Growth
- Influencer Marketing
- Community Management
- Paid Social
- SEO
- Real-Time Marketing
- Crisis Communications
Systems & Leadership
- Content Governance
- Team Leadership
- Analytics & Reporting
- Executive Storytelling
- Cross-Functional Enablement
- Center of Excellence
03 · Work
Featured
National Healthcare System
Enterprise Social Strategy
Built the content engine behind a national healthcare brand's multi-brand social presence — governance frameworks, editorial architecture, and the playbooks that align 100+ accounts and 30+ content owners under one brand voice.
National Healthcare System
LinkedIn Social Strategy
Repositioned a national healthcare brand's LinkedIn as a thought leadership and employer brand channel. Mission-driven storytelling and audience-first content drove outsized engagement and sustained follower momentum.
Darden Restaurants
Darden × Uber Direct — Partnership Launch
Messaging and narrative strategy for Darden's first-party delivery partnership with Uber Direct. Translated complex logistics into customer-ready launch comms across Olive Garden, LongHorn, and other brands — earning national press coverage at rollout.
By the Numbers