Content Strategy · Social Media · Brand
John Katez.
The systems person behind the storytelling.
10+ years building the content engines that turn brand vision into measurable impact.
02 · Expertise
Content StrategySocial MediaBrand MarketingOmnichannel MarketingSEOInfluencer MarketingAnalytics & ReportingPaid SocialTeam LeadershipCommunity Management
03 · Work
Featured
AdventHealth
Enterprise Social Strategy
10M+ Monthly impressions
156K+ Monthly engagements
4.8% Reels ER
AdventHealth
LinkedIn Social Strategy
8.71% Avg engagement rate
+235% Post click lift
+12.7% Follower growth
By the Numbers
6.5%+
Instagram ER — faith & whole-person content
11%+
X/Twitter ER during key moments
100+
Accounts aligned under enterprise governance
30+
Content owners trained & enabled